2016 Reader Survey

We Asked, Readers Responded

Longevity: 45% of subscribers report reading Impressions for 6 years or longer

Involved: 79% of Impressions audience regularly attends the Imprinted Sportswear Shows in their region
82% spend 30 minutes to an hour reading each issue of Impressions

65% of survey respondent visited advertisers’ web sites
65% used Impressions to shop for products and services
49% purchased or recommended an advertised product
49% shared Impressions with a co-worker

Buying Power:
98% of respondents recommend, specify or approve the purchase of goods and services.
77% expect purchased to increase in the next 12 months

Leading Industry Publication:
86% of Impressions Reader Survey respondents read 3 out of 4 issues
94% of respondents rate Impressions as Good to Excellent
76% pick Impressions as their preferred publication with the next closest publication coming in at 9%


Readers Tell Us:

“Always has something new to learn about whether a product, a technique a trend, etc…”

“As a newer business, the magazine is a great resource for me.  I can save a lot of research time by using it.”

“Impressions covers a variety of techniques.  We do embroidery, large format printing, sublimation, and rhinestone decoration.”

“Best coverage, good over-all spread in presenting ideas. Great source for products and suppliers.”

“Content, visuals, and perfect amount of info. Again I use all heat press so anything heat related”.

“Digital format.  Excellent articles.”

“Great information. Great magazine”

“I always find the most relevant information in Impressions. I look forward to new issues and always find something interesting and/or useful in each issue.”

“I can get new ideas, product information, read about how other shops have made improvements or experiences success.”

“I have always counted on Impressions for the most current info”

“I just enjoy reading it. I get new ideas, learn how to do it the most efficiently, and kind of a one on one perspective. Contributors to the articles are some of the best…”

“Impressions been a consistently reliable and informative industry standard”

“Impressions covers a very wide variety of formats and multiple interest within our company! We look forward to seeing the latest trends and styles to provide our clients”

“Impressions is a great resource for contact info, design and business inspiration and tech info.”

“Impressions is simply the most comprehensive publication for our industry”

“Industry Standard for decades.”

“It is easy to read, informative and interesting.  It has what I need to stay up on most of the latest trends.”

“The layout is great. There’s a variety of information.”

“Very well detailed articles that are well written.”

“Well balance and up to date information.”

To learn more about connecting with Impressions active, involved and buying readers – textile screen printers, embroiderers, promotional product distributors, digital decorators and retailers, please contact:

Laurie Gonz
Associate Publisher

Diane Kennedy
Account Executive

Jeanine Morgan
Senior Account Executive