Longevity: 47.3% of subscribers report reading Impressions for 6 years or longer
Involved: 80% of Impressions audience regularly attends the Imprinted Sportswear Shows in their region
86% spend 30 minutes to an hour reading each issue of Impressions
73.1% of survey respondent visited advertisers' web sites
68% used Impressions to shop for products and services
52.4% purchased or recommended an advertised product
50.2% shared Impressions with a co-worker
96% of respondents recommend, specify or approve the purchase of goods and services.
69% expect purchased to increase in the next 12 months
Leading Industry publication:
90% of Impressions Reader Survey respondents read 3 out of 4 issues
96.4% of respondents rate Impressions as Good to Excellent
69% pick Impressions as their preferred publication with the next closest publication coming in at 13.5%
Readers tell us:
“After 29 years, Impressions is still the gold standard for our industry."
“I've been reading Impressions over the years and have accumulated a wealth of knowledge from doing so. I have used many processes and ideas from the articles. Along with the ISS shows, I use Impressions to help keep me up to date on the newest equipment out there."
"Impressions magazine is great because it covers all areas of the industry from supplies, to artwork and printing tips. I always learn something and can find whatever I need."
"Impressions supplies me with valuable insight from the industries top experts, as well as cutting edge techniques to keep me up with competitors."
"Impressions provides me with articles that directly help me keep up with trends and processes better than any other. Plus, I get information on other processes that I may add."
"Love the variety of processes you cover with each issue. The cutting edge techniques, products and trends are so helpful for keeping our items relevant and enticing customer sales. Keep it up! Thank you!"
"Impressions has the most complete info about the most products we use in our business."
"Impressions is still my favorite industry magazine hands down. The fact that the people from Impressions network and speak with their readers is very important. All around great people and fantastic magazine."
"I devoured every issue of your magazine for information on printing, organizing our shop, financials, marketing and embroidery. Impressions has been a tremendous asset for my business."
"Impressions is my most trusted first source of industry information. It provides me with a base of info. From that base I will build my recommendations for my customers."
"Impressions is the best resource for locating specific items that customers request. I also use the technical information for embroidery and heat press items. The Sourcebook issue is one I use ALL of the time."
"The Sourcebook each year is fantastic for locating vendors, I keep an issue at my desk at all times. Keep up the great work, Impressions magazine. I will continue to read on!"
To learn more about connecting with Impressions active, involved and buying readers – textile screen printers, embroiderers, promotional product distributors, digital decorators and retailers, please contact:
770.291.5519 Jeanine Morgan
Senior Account Executive